SELF Labs Inc. stands at the forefront of technological innovation, specializing in cutting-edge research and development in artificial intelligence (AI) and brain-computer interface (BCI) technologies. Beyond these core areas, the lab delves deep into neurological research and the exploration of spiritual journeys. With a vision to harness modern technology for the betterment of the world, SELF Labs has been instrumental in building pioneering ventures like Role Model AI, among other groundbreaking technologies. Committed to fostering innovation, SELF Labs also invests in entrepreneurs and businesses that share a common mission to shape a brighter, more connected future.

Enhancing The Future

Our Products

Role Model AI

Introducing Role Model AI, the revolutionary multi-dimensional assistant for the modern age. Experience the fusion of practicality and innovation as your virtual assistant becomes accessible through four dynamic interfaces: phone calls for on-the-go assistance, an interactive agent dashboard for detailed task management, a lifelike 3D avatar for immersive communication, and an engaging Fortnite world integration for a gaming-inspired experience. Role Model AI combines these diverse platforms to offer a unique, versatile solution for managing tasks and interactions. Join us on a journey of unparalleled convenience and discover a realm where your assistant adapts to your lifestyle, blending seamlessly into your personal and professional worlds.

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AYOTA (AI Enabled PC)

Experience the next generation of computing with AYOTA, a state-of-the-art machine that seamlessly integrates Artificial Intelligence into every facet of its design. Powered by the innovative Cerebral OS, AYOTA is not just a computer; it's your personal assistant, your creative partner, and your gateway to the future.


The Mesh Network

The AYOTA Mesh Network is not just another cloud service; it's a revolution in computing. By leveraging the unparalleled power of AYOTA Supercomputers and the secure, decentralized data storage solutions from Rubidex, we're creating a new paradigm in cloud computing.

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Grow Rooms

At SELF Labs, we are at the forefront of indoor agricultural innovation. Our state-of-the-art grow rooms are designed to redefine what's possible in modern farming, offering unparalleled control, efficiency, and yield.

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Meet Our Team

Milan Cheeks
Founder / CEO
AI & BCI Developer
Alexander Mazzei
Co-Founder / CRO
Virtual World Developer
Alex Fernandez
Research & Development
Robb Cheeks
Director of Strategic Partnerships
Miguel Sanchez
Cliff Locks

Our Partners

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17 Goals That Drive SELF Labs